Veselka means “rainbow” in Ukranian, and truly, this landmark in the East Village has become a second home for a true rainbow of people. Opened in 1954 as a candy shop and convenience stop, The Veselka has transformed itself into a 24 hour diner, selling a huge array of food—Ukranian staples such as pierogi and borscht, kielbasa and poppy seek cake, to diner staples like to-die-for pancakes, cheeseburgers, and perfect chocolate chip cookies. Any time of the day or night VESELKA makes the best blintzes in the world. Family-run for decades, Veselka now has its own cookbook filled with personal photos, memories, and stories that helps the homey spirit of the restaurant fill your own kitchen. The Veselka Cookbook is from Thomas Dunne Books and lists for $28 in bookstores and on line.