The good, the bad, and the wacky
I receive a lot of promotional material in my office. Mostly, I get sent books and other materials that are no-brainers in how they relate to what I do. But every so often, I get one that raises an eyebrow. This week, I received a plastic tube, containing a real, live sapling. A Canaan fir to be exact. This mini-tree came courtesy of Jack Daniels and their partnership with American Forests. With each purchase of a collectible, limited-edition Jack Daniels bottle beginning April 1st, American Forests will plant a tree. The company estimates the sales will generate about 100,000 plantings, and help the world get rid of 33,000 tons of Carbon Dioxide. Planting trees is good, carbon dioxide is bad, but sending trees is just a little bit wacky. For more information, visit jackdaniels.com.